Last week I finished up this moodboard for the rebranding of Hello Jonesie! I'm so excited to work with my friend Amy on this project. Hello Jonesie is an embroidered clothing and accessories brand based in Paris- if you didn't catch my interview with her a few months back check it out here! She stitches each piece by hand using her modern and colorful designs. She's done a great job with her branding so far and now we're going to streamline it a bit more before the launch of her online shop later in July. We decided on a modern, colorful, geometric look with a handmade yet refined feel - plus a touch of pattern! We're wrapping this up pretty quickly before the site launch, so I'll share more of the process soon.