Cadeaux Collective is a pop up boutique specializing in fair trade and handmade goods. I first worked on their branding a few years back, and decided to do a conceptual refresh for my portfolio - you can see the original moodboard as my inspiration here. This time around I kept the same border shape as before, which I think worked as a reference to the culture of India (plus I think it's a pretty shape!). I also used teal and pink as before, but used the teal sparingly and kept the pink muted. Below is the original logo, with my hand lettering for "Cadeaux":
I went with more of a refined and upscale feel for the rebrand, using a serif font this time (the font is Tryst, in case you are wondering!) and more white space. I knew I wanted to create a custom pattern, so I drew flower shapes inspired by the lotus and with the feel of block printing, which is one of my favorite printing methods. I combined the different marks to make a repeating pattern and to also use as a submark for the branding - I like that there are a variety of submark options, but with the one that looks like the lotus most as the main version. Even though I was aiming for a more grown up look, the hand drawn elements add a sense of relatability (I actually don't think that's a word, but it should be) and reference the handmade products Cadeaux Collective sells.